{"title":"First Time Mum Essentials","description":"\u003cp\u003eStarting your journey as a first-time mum can feel overwhelming, especially when it comes to knowing what you really need. This collection brings together carefully selected essentials to help you get started with confidence—from feeding and soothing to comfort and recovery. Discover simple, reliable solutions designed to support you and your baby from day one.\u003c\/p\u003e","products":[{"product_id":"new-mum-starter-pack","title":"New Mum Starter Pack - White Stopper (Generation 2 150ml Pump)","description":"\u003cp\u003eAll your new mum Haakaa favourites are now available in one great little starter pack! Our New Mum Starter Pack is the perfect way to get you started on your breastfeeding journey or as a gift for another new mummy! This pack contains:\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/generation2\/products\/100ml-silicone-breast-pump-with-suction-base\"\u003e150ml Gen. 2 Silicone Breast Pump:\u003c\/a\u003e Made from 100% food-grade silicone, this compact pump is perfect for long-distance trips, planes, car rides, family BBQs or anywhere you would like to express quickly and discreetly. Simply suction it to your breast and let the pump do the work for you as it draws your milk using suction! It's 100% eco-friendly and is safe for mum, baby and our environment.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/all\/products\/silicone-breast-pump-flower-stopper\"\u003eBreast Pump Flower Stopper (White):\u003c\/a\u003e This little stopper sits tightly in the neck of your breast pump and will stop any accidental spills.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.haakaa.co.nz\/products\/silicone-breast-pump-cap\"\u003eSilicone Breast Pump Cap:\u003c\/a\u003e \u003cspan\u003eIf you want to protect your Haakaa Breast Pump from accidental spills and keep your precious breast milk safe, the Haakaa Silicone Breast Pump Cap is the ideal solution. Made from 100% food-grade silicone, our Breast Pump Cap fits securely over the top and seals your pump to keep it free of airborne dust and other nasties to remain clean and hygienic between uses!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/all\/products\/disposable-nursing-pads\"\u003eDisposable Breast Pads (Butterfly Shape):\u003c\/a\u003e Our pads are designed with a special absorbent polymer and stay-dry lining to draw milk away from the skin and into the core of the pad, keeping you and your clothing dry.Ultra-slim and lightweight, these 100% natural and disposable pads also have a contoured look to make them discreet and comfortable to wear. 36 pads per pack.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\"\u003eAll items come packaged in a gift box.\u003c\/span\u003e\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"White","offer_id":43230519758,"sku":"GBHK078-W","price":57.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/GBHK07883.png?v=1766738327"},{"product_id":"silicone-milk-storage-bag-9oz-260ml","title":"Silicone Milk Storage Bag (260ml)","description":"\u003cp\u003e\u003cstrong\u003ePLEASE NOTE: If you order a 10 Pack, it will arrive with your order as 2 x 5 Packs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you're a pumping mama looking for the perfect solution to safely store your precious breast milk, look no further than the Haakaa Silicone Milk Storage Bag!\u003c\/p\u003e\n\u003cp\u003eSilicone Milk Storage Bags are a fantastic eco-friendly alternative to disposable plastic milk storage bags. They are made of food-grade silicone and can be reused over and over again, reducing the impact that single-use plastic makes on our environment. Haakaa Silicone Milk Storage Bags are fridge and freezer safe and can be stored laying down or standing up.\u003c\/p\u003e\n\u003cp\u003eOnce you have expressed your breast milk, pour the milk into the bag and firmly push in the leakproof stopper. When you are ready to use your milk, place the bag in warm water to heat the milk and prepare it for drinking. The stopper has been designed with a silicone carry strap, making it easy to carry around your liquid gold safely!\u003c\/p\u003e\n\u003cp\u003eThe Haakaa Silicone Milk Storage Bags is compatible with all \u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/new-arrivals\/products\/silicone-yummy-pouch-sippy-spout\"\u003eSilicone Yummy Pouch Sippy Spout\u003c\/a\u003e and \u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/new-arrivals\/products\/squeeze-feed-attachment-set\"\u003eSqueeze \u0026amp; Feed Attachment Set\u003c\/a\u003e\u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/new-arrivals\/products\/squeeze-feed-attachment-set\"\u003e.\u003c\/a\u003e\u003cspan style=\"color: #62af31;\"\u003e\u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/new-arrivals\/products\/squeeze-feed-attachment-set\"\u003e\u003cspan style=\"color: #62af31;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVolume measurements are an approximation and should be used for general reference only.\u003c\/em\u003e\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"1 Piece","offer_id":32883787300927,"sku":"MHK098","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"2 Piece","offer_id":32428627492927,"sku":"MHK099","price":29.99,"currency_code":"NZD","in_stock":true},{"title":"5 Piece","offer_id":32428647940159,"sku":"MHK101","price":49.99,"currency_code":"NZD","in_stock":true},{"title":"10 Piece","offer_id":32545802387519,"sku":"MHK102","price":94.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/MHK098.png?v=1766133437"},{"product_id":"gen-3-glass-baby-bottle","title":"Generation 3 Glass Baby Bottle (120ml | 180ml | 300ml)","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eThe Haakaa Gen. 3 Glass Baby Bottle is designed to provide the most natural feeding experience possible for you and your baby. The orthodontic thumb-shaped teat mimics the shape of a mother's nipple during breastfeeding, and the offset position allows you to feed your baby without completely inverting the bottle.\u003cspan style=\"font-weight: 400;\"\u003eThe anti-colic vent allows your baby to feed continuously without taking in air bubbles or having to gasp for air between latches.Our glass bottles are made from temperature-resistant borosilicate glass, making them safe to heat and freeze and perfect for storing expressed breastmilk!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Gen. 3 Glass Bottle is ergonomically designed to be held easily and comfortably during feeding. Along with the anti-colic nipple included with this bottle, Haakaa Gen. 3 Glass Bottles are also compatible with the Gen. 3 Sippy Spout and Sealing Disk attachments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Always follow your country's guidelines and recommendations to safely express and store breastmilk. If you wish to buy the bottle nipple separately, \u003ca href=\"https:\/\/www.haakaa.co.nz\/collections\/all\/products\/generation-3-silicone-orthodontic-bottle-nipple\"\u003eClick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"120ml - S Flow Teat \/ Peach","offer_id":32844747735103,"sku":"BHK138-P","price":26.9,"currency_code":"NZD","in_stock":true},{"title":"120ml - S Flow Teat \/ Grey","offer_id":39863565877311,"sku":"BHK138-G","price":26.9,"currency_code":"NZD","in_stock":true},{"title":"300ml - L Flow Teat \/ Peach","offer_id":39671901159487,"sku":"BHK140-P","price":31.99,"currency_code":"NZD","in_stock":true},{"title":"300ml - L Flow Teat \/ Grey","offer_id":39671901192255,"sku":"BHK140-G","price":31.99,"currency_code":"NZD","in_stock":true},{"title":"180ml - L Flow Teat \/ Peach","offer_id":40130333769791,"sku":"BHK139-P","price":29.9,"currency_code":"NZD","in_stock":true},{"title":"180ml - L Flow Teat \/ Grey","offer_id":40130333802559,"sku":"BHK139-G","price":29.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/BHK102_BHK103.png?v=1778802551"},{"product_id":"silicone-colostrum-collector","title":"Colostrum Collector for Antenatal Expressing \u0026 Newborn Feeding","description":"\u003cp\u003eCollect and store colostrum safely before and after birth.\u003c\/p\u003e\n\u003cp\u003eColostrum is the first nutrient-rich milk your body produces during pregnancy and in the early days after birth. Many mums choose to express and store colostrum ahead of time to support feeding, especially if early feeding challenges are expected.\u003c\/p\u003e\n\u003cp\u003eLooking for a safer alternative to syringes?\u003c\/p\u003e\n\u003cp\u003eTraditional colostrum collection often uses single-use plastic syringes. The Haakaa Silicone Colostrum Collector offers a reusable, gentle and easy-to-use alternative — designed to collect, store and feed all in one container.\u003c\/p\u003e\n\u003cp\u003eDesigned for simple, stress-free expressing\u003c\/p\u003e\n\u003cp\u003e• Soft silicone body gently collects colostrum droplets  \u003cbr\u003e• Can be used antenatally or after birth  \u003cbr\u003e• Store safely in the fridge or freezer  \u003cbr\u003e• Feed directly from the same container  \u003c\/p\u003e\n\u003cp\u003eSafe for mum and baby\u003c\/p\u003e\n\u003cp\u003eMade from 100% medical-grade silicone, free from BPA, PVC and phthalates, and safe for storing breast milk.\u003c\/p\u003e\n\u003cp\u003eEach Colostrum Collector comes with its own sticker for convenient labelling of each tube.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Ensure clearance from your health professional prior to antenatal expressing as there may be a risk of early labour.\u003c\/em\u003e\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"4ml \/ 6 pack","offer_id":42934756835391,"sku":"MHK149","price":32.99,"currency_code":"NZD","in_stock":true},{"title":"4ml \/ 2 pack","offer_id":42934756802623,"sku":"MHK142","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"4ml \/ 1 pack","offer_id":42934756769855,"sku":"MHK140","price":8.99,"currency_code":"NZD","in_stock":false},{"title":"20ml \/ 2 pack","offer_id":42934756900927,"sku":"MHK158","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"20ml \/ 1 pack","offer_id":42934756868159,"sku":"MHK157","price":10.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/MHK106-Colostrumcollector-images-CN-10.png?v=1778803410"},{"product_id":"silicone-cleaning-brush-kit","title":"Silicone Cleaning Brush Kit","description":"\u003cp\u003eClean and care for your baby and maternity gear with Haakaa's Silicone Cleaning Brush Kit! This set comes with three different brushes to help you efficiently scrub all your essentials, leaving them safe and hygienic.\u003c\/p\u003e\n\u003cp\u003eOur Double-Ended Silicone Brush features soft and flexible silicone bristles that provide a \u003cspan\u003e360¡« clean for all your items. On one end, there's a brush head that's perfectly-sized for scrubbing your pumps, bottles and milk storage bags, and on the other, there's a brush with a tapered tip to reach the corners of your bottle teats, milk collectors and more! This kit also comes with two different sized Silicone Tube Brushes, with soft silicone edges that help you clean the inside of narrow openings - such as reusable straws, colostrum collectors and dummies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"Full Set \/ Blush","offer_id":39419967701055,"sku":"BHK127-BH","price":33.59,"currency_code":"NZD","in_stock":true},{"title":"Full Set \/ Suva Grey","offer_id":39419967668287,"sku":"BHK127-S","price":33.59,"currency_code":"NZD","in_stock":true},{"title":"Full Set \/ Pea Green","offer_id":41317254070335,"sku":"BHK127-PG","price":33.59,"currency_code":"NZD","in_stock":true},{"title":"Full Set \/ Lavender","offer_id":41317254103103,"sku":"BHK127-L","price":33.59,"currency_code":"NZD","in_stock":true},{"title":"Single Brush \/ Blush","offer_id":41317198659647,"sku":"NHK071-BH","price":22.35,"currency_code":"NZD","in_stock":true},{"title":"Single Brush \/ Suva Grey","offer_id":41317198626879,"sku":"NHK071-S","price":22.35,"currency_code":"NZD","in_stock":true},{"title":"Single Brush \/ Pea Green","offer_id":41317254135871,"sku":"NHK071-PG","price":22.35,"currency_code":"NZD","in_stock":true},{"title":"Single Brush \/ Lavender","offer_id":41317254168639,"sku":"NHK071-L","price":22.35,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/BHK127-S.png?v=1766112792"},{"product_id":"all-day-reusable-nursing-pad-set","title":"All-Day Reusable Nursing Pad Set","description":"\u003cp\u003eThere's no need to worry about milk stains with Haakaa's All-Day Reusable Nursing Pad Set! Made with soft bamboo and absorbent microfibre, our reusable nursing pads are comfortable to wear and catch every drop of your leakage. They're designed in a cone shape that's contoured to your breast -so no bulges or lumps underneath your clothes! \u003cspan\u003eThe triple-layered design has you covered day and night!S\u003cspan\u003eimply pop in the wash to reuse.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eContents:\u003c\/p\u003e\n\u003cp\u003e4 x Reusable Nursing Pads (White)\u003c\/p\u003e\n\u003cp\u003e4x Reusable Nursing Pads (Grey)\u003c\/p\u003e\n\u003cp\u003e1 x Washing Bag\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"Default Title","offer_id":39434509189183,"sku":"MHK127","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/MHK127.png?v=1766129376"},{"product_id":"haakaa-nipple-cream","title":"Nipple Cream (100% Medical-grade Lanolin 50g) - NZ Made","description":"\u003cp\u003e\u003cstrong\u003eNourishing relief for dry, cracked nipples!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Soothes \u0026amp; protects sore nipples No need to remove before breastfeeding 100% ultra-pure medical-grade lanolin\u003c\/p\u003e\n\u003cp\u003eMade in New Zealand, this Nipple Cream is made of all-natural, 100% medical-grade lanolin. Refined to meet the stringent standards of the US Pharmacopoeia to reduce allergenic properties, this Nipple Cream is ultra-pure - there are no additives, making it fragrance, paraben and preservative-free to protect your sensitive skin.\u003c\/p\u003e\n\u003cp\u003eNote: A good latch can help prevent nipple damage. Haakaa recommends consulting your midwife, lactation consultant, or other maternity care professional if you have concerns.\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"Default Title","offer_id":39892493008959,"sku":"SGE044","price":29.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/SGE044.png?v=1766624726"},{"product_id":"haakaa-soothing-hydrogel-breast-pads","title":"Soothing Hydrogel Breast Pads","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eHaakaa's Soothing Hydrogel Breast Pads are the perfect way to give instant relief to sore or cracked\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003enipples. The lanolin-infused, glycerine-rich hydrogel provides a cooling sensation to ease pain and\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esupport recovery, creating a healing environment for tender, damaged nipples. They are also suitable\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eto be stored in the fridge for added cooling relief. The soft fabric backing reduces friction from bras or\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eclothing, ensuring all-day comfort. Individually wrapped and reusable for up to 24 hours, they offer a\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esafe and convenient option for breastfeeding mums at home or on the go.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"8pcs","offer_id":42511893233727,"sku":"MHK214","price":16.99,"currency_code":"NZD","in_stock":true},{"title":"16pcs","offer_id":42511893266495,"sku":"MHK215","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/MHK214_-_-_1_---_D.png?v=1766116998"},{"product_id":"hot-cold-reusable-breast-compression-pads-2pcs","title":"Hot \u0026 Cold Reusable Breast Compression Pads - 2pcs","description":"\u003cp data-start=\"680\" data-end=\"940\"\u003eHaakaa’s Hot \u0026amp; Cold Reusable Breast Compression Pads help alleviate breastfeeding discomfort. These versatile pads can be used warm or chilled to suit your needs and assist with milk flow blockages, pain, swelling, mastitis, engorgement, and nipple discomfort.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1175\"\u003eEach pad includes a soft, organic cotton sleeve that provides gentle thermal protection between the pad and your skin. Suitable for breasts of all shapes and sizes, with a portable storage bag for convenient use at home or on the go.\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"Suva Grey","offer_id":42796522111039,"sku":"MHK137-SG","price":32.99,"currency_code":"NZD","in_stock":true},{"title":"Blush","offer_id":42796522143807,"sku":"MHK137-BH","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/mhk137.png?v=1766735500"},{"product_id":"silicone-ladybug-milk-collectors-and-pump-bundle","title":"Gen. 2 Pump + Ladybug Milk Collector Bundle","description":"\u003cp data-end=\"1809\" data-start=\"1761\"\u003e\u003cstrong\u003eEvery Ladybug order comes with a\u003cspan\u003e \u003ca href=\"https:\/\/www.haakaa.co.nz\/products\/portable-storage-bag-s-l?_pos=7\u0026amp;_sid=9adcb4a3d\u0026amp;_ss=r\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePortable Storage Bag (S) - Rust\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1809\" data-start=\"1761\"\u003e\u003cstrong\u003eGeneration 2 Silicone Breast Pump (150ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2007\" data-start=\"1811\"\u003eMade from 100% food-grade silicone, this pump is perfect for discreet milk expression.\u003cbr data-end=\"1900\" data-start=\"1897\"\u003eSimply attach to your breast and let natural suction do the work. Eco-friendly and safe for mum and baby!\u003c\/p\u003e\n\u003cp data-end=\"2291\" data-start=\"2243\"\u003e\u003cstrong\u003eLadybug Silicone Breast Milk Collector (75ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2442\" data-start=\"2293\"\u003eThe Haakaa Ladybug collects milk that would otherwise be lost during feeding. Fits discreetly inside your bra and is perfect for saving every drop.\u003c\/p\u003e","brand":"Haakaa","offers":[{"title":"Default Title","offer_id":42925167444031,"sku":"MHK00684","price":54.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/files\/MHK00684_Gen2_150ml_Ladybug_75ml__Bundle.jpg?v=1770955180"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/9058\/collections\/First_Time_Mum_Essentials.jpg?v=1768948253","url":"https:\/\/www.haakaa.com.au\/collections\/first-time-mum-essentials.oembed","provider":"Haakaa","version":"1.0","type":"link"}