Managing Let-down and Making the Most of It, Part 1
Let-down – that tingling sensation when your milk starts to flow – can be both a blessing and a challenge when you're breastfeeding. While it's a s...
Free shipping on nz orders over $80 & aus over $99.


Gentle suction creates a secure seal so you can move freely without worry.
Premium medical-grade silicone ensures the highest safety standards while remaining ultra-gentle on sensitive skin.
Seamless construction eliminates hidden spaces where bacteria could grow, making it more hygienic and easier to clean.
Stands securely on benches or bedside tables, keeping your collected milk safe from spills.
Discover tips, real mum stories, and creative ways to make the most of your Haakaa products.
Let-down – that tingling sensation when your milk starts to flow – can be both a blessing and a challenge when you're breastfeeding. While it's a s...
Bringing home your newborn baby is one of life's most incredible moments, but it’s also one of the most overwhelming. Between feeding schedules, na...
The best way to wash your Ladybug is to use warm, soapy water daily. Directly after use is best, as this means milk is cleaned before it has a chance to dry in place. Although the Ladybug is dishwasher safe, we highly recommend hand washing to ensure it is cleaned thoroughly.
You're free to use any gentle, mild detergent/dish soap you prefer. You should not use any detergents or soaps that contain bleach-based agents, as these can reduce the lifespan of your product by causing the materials to break down faster – especially silicone, as it will become sticky and unusable.
We recommend only using soft bristle brushes or soft sponges to clean your Ladybug. Do not use hard scourers to scrub; they can scratch the surface. Even just running your fingers over those hard-to-reach nooks and crannies where milk has gone can help lift any stubborn built-up milk.
The Ladybug is designed to collect your natural breastmilk leakage or letdown. It is not intended to draw your milk out like a pump. If you are not collecting as much milk as you hoped, this can be normal and will likely mean your leakage or letdown is not as strong as expected.
We recommend speaking to your midwife or lactation consultant if you are concerned about your milk supply. However, it can be handy to note that as your breastfeeding settles into a routine, your breasts will regulate to produce only what is needed, reducing the likelihood of leakage occurring.
Yes, you can. We recommend attaching a Ladybug to the opposite side you are sleeping on. The Ladybug's gentle suction will help to keep it in place, while your bra will add extra security – though if you are a restless sleeper, this may affect how well it stays in place.
If you plan on feeding any saved milk, make sure you empty and clean your Ladybug at least every two hours.
Yes, that is what they are designed for! Simply pop your bra on and attach the Ladybug to your breast. The Ladybug is not normally visible under clothes.
To attach the Ladybug, close the plug at the top, lightly press the back of the Ladybug, centre the large opening over your nipple, press to your breast, and release your grip. Pop on your bra to keep it in place as you go about your day.
While the Shell and the Ladybug may both look slightly similar, their functions are quite different. The Shell is an adjustable breast pump that lets you actively express milk from your breasts, while the Ladybug is a passive milk collector – that is, it will collect milk that is already leaking from your breasts rather than having it go to waste in a disposable nursing pad or staining your clothes.
Which one you get will come down to what you need from it. If you plan to express milk, one of our pumps will be the best option for you. If instead you want to collect leakage and letdown without expressing any more, then the Ladybug is just the thing you need.
Get everything you need for comfortable, safe and effective pumping in our bundles.
NZ-made skincare & other health products made with 100% natural ingredients for the whole family.
Treat yourself or the parents in your life to one of our thoughtfully curated Haaka gift sets.